01 People
Start with people.
And what they need.
Before a scientific question or a new idea, there is someone's everyday life. I want to begin by listening: what matters to them, what gets in the way, and what could help?
- UnderstandMake sense of what is happening.
- AccessReach support that fits everyday life.
- IndependenceKeep doing the things that matter.
Every conversation opens a question. Choose one to explore.
Justice
Who gets a fair chance?
Ask who an idea could serve, whose perspective is missing, and who might be left behind.
- Fair treatment without discrimination
- Whose voices shape the decisions
- How benefits and burdens are shared
Ethics
What should we do, and who decides?
A possibility is also a responsibility. Make room for people’s values, choices, and the trade-offs they are willing to accept.
- Meaningful consent and personal choice
- Privacy and responsible use of information
- Whose values guide difficult decisions
Technology
What should technology actually solve?
Start with a person’s task, then ask whether a tool would make it simpler, clearer, or more useful.
- A real need before a new feature
- Reliability and understandable limitations
- A useful option when technology is unavailable
Access
Can people use it in everyday life?
An idea has to fit the circumstances of the people it is for. Explore the practical steps between a possibility and someone being able to use it.
- Cost, time, and distance
- Language, ability, and digital confidence
- Support that fits daily routines
Trust
What would make this trustworthy?
Ask what people need to understand, what they want to question, and who they can turn to when something goes wrong.
- Clear explanations and honest uncertainty
- Accountability when a decision causes harm
- A way to ask questions and challenge decisions
Wellbeing
Does this support a life that matters?
Look beyond a technical output to the routines, relationships, and choices people value.
- Independence and personal priorities
- The effort a new tool asks of someone
- What a meaningful improvement looks like to them
A human need becomes a question worth exploring.



